Last Saturday was the one year anniversary of Take the Cake being in business. I'm very excited to be in business for myself and absolutely love what I do. Baking can be a little monotonous at times, but there is always something different going on. Wondering what my meringue will do sitting out in 90% humidity for 3 hours(I can have a pretty good guess at that one), trying to get the perfect proof on my brioche, always keeps me engaged and interested. Since so much of baking is science, it appeals to my analytical side, and making multi-coloured fondant cutouts and piping the perfect "Happy Birthday" fulfills my creative drive. So I'm proud to say that I've made it this far and thanks to the help and support of my wonderful family and friends, the business just keeps growing. The first week we were at the Market last year we came home with many, many unsold cupcakes and not much money. Now I've got a following of loyal customers that I see each week at the City Market and it makes me feel great to know that the food I create makes people happy.
I'm still learning alot-like "guerilla marketing" using Facebook, Twitter and other free resources (hello Blogging!) Although the thought of having a retail space is really appealling at times, I've also learned that, for me, spending time with my daughter is more important than running a cupcake shop and selling to the public once or twice a week is plenty for me right now. So, thanks to everyone who has supported Take the Cake and hopefully we'll be here for many years to come!
